iQ Experts


Lennert de Jong

Commercial Director citizenM Hotels

Lennert de Jong has been the commercial director for citizenM since its inception in 2006 and leads the company's digital marketing, demand management and sales strategy.

He is involved in the start-up of a revolutionary data platform for the hotel industry called Snapshot and is on the Revenue Management Advisory Board of HSMAI Europe. Before citizenM, Lennert worked for Sabre Hospitality and started SynXis, which was the first web-based CRS/distribution platform in Europe.

Lennert is a passionate speaker about hotel marketing subjects and enjoys strategic subjects such as customer-centric thinking, brand versus distribution and ROI-driven advertising. Mantra: what gets measured, gets done.

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